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Ideas For Video - Initial thoughts

     Instead of the more sensible option of choosing a song first and then coming up with ideas for the video, I'm doing it the other way around as I already have a few ideas as to what I would like to create. I want the video to make a statement about people and the secret wishes we pretend not to have.

Ideas For Video - Moodboard

Advert Analysis - Lost Prophets

Band: Lost Prophets

Album: 'The Betrayed'

Genre: Alternative rock

Album Release Date: 18th January 2010

Album Cover:

     This advert, unlike the other two examples, doesn't use the exact same image as the album cover, but it does use parts, such as the bands faces which feature at the top of the album cover, they have been edited slightly to look less bright and slightly more monotone, they have also had the blue electrical looking lines removed as these graphics are not on the advert. The typography is also the same on both articles and it works well with the electrical theme on the album cover, which is a very energetic, bold picture, mirroring the loud, alternative music on the album. 

     The rest of the advert is has a black background, except just under the title of the new album, the bands bird shaped logo can be seen faintly, this promotes their image and identifies them. The name of the band is at the very top of the ad which introduces them, then in the centre, and in the largest font, is the title of the album, which is the most eye catching element of the picture, it makes a statement about the music of the album, the title relates to what people will hear on it so the choice of the title, and using it as the focus point, means the viewer gets an insight into the music and the bands style/genre. Below this is the usual other information found,  the recording company, the bands website and an online site where it can be purchased along the bottom, the release date and tracks that are included are displayed and then are also the only bits of writing in blue, instead of white, this allows them to be more noticeable but without stealing the attention from the album title, there is also a line near the bottom which is a lyric from one of the bands older albums that fans would recognize.

Advert Analysis - You Me At Six

Band: You Me At Six

Album: 'Hold Me Down'

Genre: Pop Punk

Release Date: 11th January 2010 (by Virgin records)

Album Cover:

     Again this example displays the usual use of the album cover as the image/part of the image on the album advert. This image is very strange and colourful, it certainly catches your attention. The bands name is in a simple font but the typography of the album title is in the style of freehand writing which gives it a fun edge. Both titles also look as if they are stuck on with cellotape, this provides a connotation of youth, linking the image to the stereotype that teenagers have posters up in their rooms held by 'messy looking' cellotape. The crazy vivid colours and images, and the use of the cellotape all create a young, fun, rebellious tone to the picture overall, this embodies the music of the album (pop punk) perfectly.

     There is less writing on this advert than on the Florence & the machine one, but it still has the necessary information such as the release date, the formats it can be purchased in, a website in the bottom left corner which I can't quite make out, the record companies logo in the bottom right corner and also, in the middle at the bottom there is a popular site where the album can be bought. The date of the albums release is the largest size font and the only one in yellow, naturally this causes it to stand out which means the viewer can instantly know when they will be able to buy the album.

Advert Analysis - Florence & The Machine

Band: Florence & The Machine

Album: 'Lungs'

Genre: indie pop/baroque pop/experimental

Album Release Date: 6th July 2009

     I've included this advert in my analysis just to see the way it links to the album cover that I have already analysed. The two are very similar, the same image, typography and position of the titles has been used. The main difference is the extra information beneath the album title telling the date of its release, tracks included on the CD, various formats it can be purchased as, the bands website and finally the small logos in the botom right corner which I can't see clear enough to distinguish but I assume it is the logos of the different producers/record companies involved in the album.

     This advert displays the same image as the album it is advertising which allows for a clear connection between the two, this is especially important considering this was the bands first album and the audience were not yet overly familiar with them. The information given below the picture is done in short sentences or points and provides everything relevant that someone considering purchasing the album may want to know, without creating huge paragraphs of writing that people wouldn't bother to read. The information is also in white which matches the colours of the album and band title on thr picture of the album cover and a simple font is used, this makes the image stand out more in the picture, the writing doesn't steal the focus.