Advert Analysis - You Me At Six

Band: You Me At Six

Album: 'Hold Me Down'

Genre: Pop Punk

Release Date: 11th January 2010 (by Virgin records)

Album Cover:

     Again this example displays the usual use of the album cover as the image/part of the image on the album advert. This image is very strange and colourful, it certainly catches your attention. The bands name is in a simple font but the typography of the album title is in the style of freehand writing which gives it a fun edge. Both titles also look as if they are stuck on with cellotape, this provides a connotation of youth, linking the image to the stereotype that teenagers have posters up in their rooms held by 'messy looking' cellotape. The crazy vivid colours and images, and the use of the cellotape all create a young, fun, rebellious tone to the picture overall, this embodies the music of the album (pop punk) perfectly.

     There is less writing on this advert than on the Florence & the machine one, but it still has the necessary information such as the release date, the formats it can be purchased in, a website in the bottom left corner which I can't quite make out, the record companies logo in the bottom right corner and also, in the middle at the bottom there is a popular site where the album can be bought. The date of the albums release is the largest size font and the only one in yellow, naturally this causes it to stand out which means the viewer can instantly know when they will be able to buy the album.