15.11.11

CD Cover Analysis - Florence & The Machine 2


Band: Florence & The Machine
Album: 'Ceremonials'
Genre: indie pop/baroque pop/experimental
Album release: 31st October 2011
Track listing:
  1. 'Only If For A Night' (4:58)
  2. 'Shake It Out' (4:37)
  3. 'What The Water Gave Me' (5:33)
  4. 'Never Let Me Go' (4:31)
  5. 'Breaking Down' (3:49)
  6. 'Lover To Lover' (4:02)
  7. 'No Light, No Light' (4:34)
  8. 'Seven Devils' (5:03)
  9. 'Heartlines' (5:01)
  10. 'Spectrum' (5:11)
  11. 'All This And Heaven Too' (4:05)
  12. 'Leave My Body' (4:34)
     I am analysing the second album released by Florence & The Machine, also released by Island Records, to explore the similarities/differences between the two, partly for my own personal curiosity, but also to see the use of the star image, if there is one present.

     The image is visually more 'mature' and serious than the previous one, which was quite playful. The composition is almost black everywhere apart from Florence (and her two reflections) who's pale skin and bright red hair and lips stand out from the background, she catches your attention. This is similar to the last album cover, with a mid-shot of Florence who is the only person present in the picture, and also being in the centre of the frame presenting her as confident and bold. Her costume in this picture, however, is far less 'hippy' and fun, it is more mature and formal. Her make-up is also bolder than it was in the previous image. The same three point lighting system seems to of been used so that Florence is completely lit up, but the background is still dark.

     The basic layout and idea of this album cover are the same as the last, the lead singer has solely been used to give the band a personal identification, she is presented using a mid shot and in the centre of the frame showing her as bold and also allowing her sexuality to be shown. The use of lighting and dark colour in the background make her stand out even more so, she really catches the audiences attention, especially on this second cover. In contrast to the first cover, this image has a far more serious tone, there are no fun props or bright colours like the previous and her body language and costume present the singer in a far more formal, restrained way. This development within the pictures matches the also slightly matured music on this second album showing a relationship between the music and visuals.

     The typography used for the band title is the same as on the first cover except slightly thinner which makes it look slightly more formal, this supports the idea that the second album cover is being presented in a more mature way to match the development/ change of the music. It has been placed in the same place as it was on the other cover which gives a sense of identification between the two. The album title uses an interesting font which is less simple than on the previous cover, again enforcing the idea that the music has grown since the first album.                   

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