14.11.11

CD Cover Analysis - Florence & The Machine

Florence and The Machine - Lungs (2009) CD Front cover

Band: Florence & The Machine
Album: 'Lungs'
Genre: Indie pop/baroque pop/experimental
Album Release: 6th July 2009
Track Listing:
  1. 'Dog Days Are Over' (4:13)
  2. 'Rabbit Heart (Raise It Up)' (3:52)
  3. 'I'm Not Calling You A Liar' (3:05)
  4. 'Howl' (3:34)
  5. 'Kiss With A Fist' (2:04)
  6. 'Girl With One Eye' (3:39)
  7. 'Drumming Song' (3:44)
  8. 'Between Two Lungs' (4:09)
  9. 'Cosmic Love' (4:16)
  10. 'My Boy Builds Coffins' (2:57)
  11. 'Hurricane Drunk' (3:13)
  12. 'Blinding' (4:40)
  13. 'You've Got The Love' (2:49)
     Florence & the machine formed in 2007 and originate from London. This album was released by Island Records and was the first by the band. The cover features Florence Welch, the lead singer and writer, she acts as the face of Florence & The Machine. She appears to be posing in front of a prop/tree, with twigs and flowers around her, and there are two colourful birds, one perched on a twig left of her head and the other in flight on her right. She is wearing what appears to be a top made from thin chains and she wears a ribbon around her neck which holds a pair of fake lungs infront of her chest, preventing the picture from being too revealing. The fake lungs are contrastingly red compared to her pale skin and stand out in the image. The album title sits just over the lungs, obviously the prop and the title, 'Lungs' relate, but placing them with each other creates an even bigger impact and a strong identification between the two.

     The band title is at the top of the cover in white, like the album title, which makes it stand out against the black background and dark picture. The typography is very informal and fun for the bands name, this fits the style of the band well as they are known for being relaxed and playful, but the album title is written in a more formal font and and has a line above and below it trapping the word, the music on the album is serious at times and the lyrics discuss some serious topics so the typography used for the album title relates well to them.

     The music on the album is also quite odd, as a band, people have often put them into the category of experimental when discussing their genre, the strange, fantastical image on the front mirrors their stye as people, Florence Welch is known for her quirky fashion sense, and it matches the often strange music by the band. The use of the different props and high key lighting, on Florence in particular, create an overall vibrant, interesting picture that catches your attention and identifies the bands image and sells the music of the album.

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